The Pro's & Con's Of Ezine Publishing

The most basic definition describes an Ezine as simply an online magazine or an 'electronic' magazine. Others describe ezines as magazines that can be created and distributed 'electronically'.

PRO'S:-

• Ezine publishing closes sales far better than any alternative, including snail mail advertising, cold calling, and sales pages.

• Ezine publsihing acts as a pre-selling mechanism. It warms customers up to you and your services over the course of five emails, making them more apt to purchase any products you advertise in the future.

• Ezine publishing is completely free or really cheap to start up. The only real cost is the auto responder service you use, which can be as little as $20 per month.

• Ezine publishing involves building a permanent asset, which you should constantly be able to draw prospects and sales from in the future. This is in contrast to a sales page, which will either close a sale or miss it without any reasonable chance of making it again in the future.

• Ezine marketing allows a person to create a "buzz" for a new product or service without doing anything more than sending out emails for a list. This simple action can get subscribers talking about a product that is in a pre-launch phase on forums and blogs, generating curiosity well before the product is ever even launched.

CON'S:-

• Ezines have become so hideously over abundant that they are often looked at as worthless.

• Spam filters have become ridiculously over-protective, filtering out emails that look even marginally commercial, even if the person who owns the email address wants to receive the email and even subscribed to do so.

• If you're not careful, your ip address and your site could be blacklisted as a spam site. For instance, if you use single opt-ins, rather than double opt-ins, you have a much higher chance of someone reporting your emails as spam, even though they could simply click the unsubscribe button at any time.

• Another major con of e-zine publishing is that the average person's inbox is now crowded with dozens of emails on a daily basis. This means that it will be extremely hard for you to get noticed and read, even if you are sending out a completely legitimate course with good content.

For more Ezine Marketing information please take a look at my site. There are many ways to be successful with online marketing and to increase profitability. My business opportunity at http://www.online-marketing-income.com offers vast amounts of information and multimedia training on how to promote your business and how to make money with the internet.